Allegiant’s “Donor Image Modeling” identifies valuable prospects in your own geo-specific area that are most like your own donors. This non-contributory model is created by matching your donor data against our data partner's 1-million-record database. The result – you get prospect names and addresses you never would have gotten from any other source that are most like your own donors.
“Pinpoint Data” gives you full transactional data for many different donor types (healthcare, environmental, etc.), plus dollar amount, number of donations and recency. The file also is enhanced with a full suite of RFM (recency/frequency/monetary value) data from catalog and retail sources, as well as demographic data and a discretionary spending index.