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Gender matters: New research explores philanthropic giving to women's causes
Gender matters: New research explores philanthropic giving to women's causes
According to recent research published by the Women's Philanthropy Institute, a research arm of Indiana University's Lilly Family School for Philanthropy, 44 percent of philanthropists give to women's and girls' causes. To break that down further, near...
Report: Match-funding encourages public donations
Report: Match-funding encourages public donations
More people are likely to donate to charity and give more money if they know their donation will be match-funded, according to a report co-commissioned by The Big Give, RBS and Charities Trust. The research reveals that donors give 2.5 times more to ch...
The caseload and new donor conflict
The caseload and new donor conflict
You have 150 qualified donors on your caseload and you've been told not to exceed that amount. You are assigned a specific geography. This means that your job is to serve the donors in your area. But now, because of an effective direct marketing progra...
How to calculate a fundraising event's opportunity cost
How to calculate a fundraising event's opportunity cost
Large fundraising events can be fabulous ways to celebrate your cause and your mission. Too often, however, they are used as a main fundraising vehicle in an organization's fundraising plan.