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How to create a human-centered approach to corporate giving
How to create a human-centered approach to corporate giving
Companies with paid volunteer time off struggle with underutilization: No one is actually taking time off to volunteer. Similarly, employers that offer "dollars for doers" or corporate matching programs also report less than stellar participation. Many...
The dangers of lazy digital advertising
The dangers of lazy digital advertising
Nonprofits playing in the digital marketing space shouldn't always trust companies like Google, Facebook and LinkedIn to advertise in a way that's right for their organization, writes Jane Metlikovec, account director of digital at Think HQ.
The caseload and new donor conflict
The caseload and new donor conflict
You have 150 qualified donors on your caseload and you've been told not to exceed that amount. You are assigned a specific geography. This means that your job is to serve the donors in your area. But now, because of an effective direct marketing progra...
Is the telephone in fundraising dead?
Is the telephone in fundraising dead?
The telephone is a wonderful tool for communicating with donors, and enhancing the donor experience. A good caller will acknowledge the donor's involvement with the charity.