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Report: Match-funding encourages public donations
Report: Match-funding encourages public donations
More people are likely to donate to charity and give more money if they know their donation will be match-funded, according to a report co-commissioned by The Big Give, RBS and Charities Trust. The research reveals that donors give 2.5 times more to ch...
16 must-know stats about online fundraising and social media
16 must-know stats about online fundraising and social media
The global internet population is set to triple in the next four years. The Internet of Things will transform our world. And email ROI and online giving is up, up, up! In reality, the peak years of email, online fundraising and social media are ahead o...
2 concepts to boost membership participation
2 concepts to boost membership participation
National Geographic, headquartered in Washington, D.C., faced a conundrum several years ago: How could it build a pipeline for long-term membership while not disturbing magazine renewals? Contributing membership was the chosen avenue. NatGeo decided to...
The caseload and new donor conflict
The caseload and new donor conflict
You have 150 qualified donors on your caseload and you've been told not to exceed that amount. You are assigned a specific geography. This means that your job is to serve the donors in your area. But now, because of an effective direct marketing progra...